NUD Information


I was given the following information in an email so I decided to share..
Disclaimer***** I am not saying that this information is true. You decide.

Tom Joyner wants this information to reach his listeners.. You have probably heard of “NUD” as a result of the Tom Joyner morning show related to Comp USA.

NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color. “Non UrbanDictate” These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target.

There are legitimate reasons for companies not using urban radio. It may be that Blacks don’t index high in certain categories or that a company’s strategy is to market to the Black consumer down the road after they have established a strong position in their primary target.

But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy.

As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.

Here’s a list of Companies with NUD policies:
1. Starbucks
2. Jos. A Bank
3. Comp USA
4. Weight Watchers
5. Keebler
6. Life Savers
7. Continental Airlines
8. Northwest Airlines
9. America West Airlines
10. HBO – Apollo Series
11. Paternal Importers
12 Calico
13. Corners
14 . OMScot
15 . Pepperidge Farms
16 . Ethan Allen
17 . Busy Body Fitness
18 . Mondavi Wines
19 . Builders Square
20 . Don Pablo
21 . Lexus
22 . ArubaTourism
23 . Ciba Vision
24 . Kindercare
25 . Grady Restaurant
26 . Eddie Bauer

Please forward this information on to any other consumer that you
consider a friend and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.
The Urban Institute
2100
M Street, NW. Washington , DC 20037

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